As usual, I’ve been trying to write more often on the blog and have been slacking. But, for good reason: I’ve been crazy busy with my new job! Most of my friends and family know that I have a new job, but few know exactly what I do, so I thought I’d write a post explaining what it is I do.
I work for a boutique PR agency called Watershed Communications that’s located in downtown Portland. Most of our clients are upscale restaurants and wine, cider, and beer makers, which means lots of fun reading news about the food and beverage industries. I’m currently an intern, but have been applying my expertise in a variety of areas. My day-to-day job is to track media pitches and mentions, but I’ve also written news releases, created media lists and have had many group brainstorm sessions about social media marketing. It has been very busy, but rewarding to feel like my arrival has helped the business in a positive way.
Another fun perk of the job is going to rad client events like the Portland Fresh Hop Festival and the Feast 2012 Sandwich Invitational. I will be writing posts about both of those events in the coming days. And I can’t forget the occasional dinner and bottle of wine I can take home; those are little perks I love getting. Stepping back into public relations after delving into the advertising realm of social media has been a smooth process and I’m happy about the direction I’ve taken. It definitely seemed ideal to get a job here after all of the papers I’ve written in school and food and beer.
Many places on the web present public relations news. Some of it is great. Some is very dense. Others, regrettably, are behind pay walls. In this post, I will present four ways I make sure to stay up-to-date on the PR industry.
This website features some very easy to access stories with sharing buttons for Twitter, LinkedIn, and Facebook. Comments are pain-free within each post. For more tips and news of the trade, check out the video tab at the top of the page.
This blog is the PR subset of Mediabistro, which is another great website for media news. I receive a daily email from Mediabistro and almost always find something interesting about the media industry on a daily basis. I definitely recommend this to any student entering the industry.
This Firefox add-on is perfect for the PR or Advertising practitioner, because everything is accessible right within your browser window. Of course, some of the items aren’t accessible on the websites themselves unless you pay for it, such as using Cision or any other news website locked behind a pay wall. Regardless, when I’m short on news for a certain day, I usually use this to help me find something new.
The PRSA has five different blogs discussing the industry and helping new professionals with tips on entering the industry. It’s a great place to join the conversation and stay updated on PR news.
I hope you’ve found some of these helpful. If you know of any other places, please feel free to leave them in the comments. Thanks!
When one is looking for that special career in public relations, it’s obvious that one should have a degree and a solid portfolio. Some extra things that everyone should bring with them to the interview are confidence and knowledge of the company they’re hoping to be hired to. As a college student on the verge of graduation, (two more terms!), I’ve made it my goal to know the agencies I’d like to be hired to in Portland, Oregon after graduation. So, while it’s great to know about their clients and tools they use, the following are some links to their blogs that highlight work they do and the people behind it. Of course, there are more companies in Portland than these, so if you’d like, please add the links to those in the comment section below.
Waggener Edstrom is a well-known worldwide agency and features eight different blogs at their website from multiple contributors. Most are very easy reads with some great insight in communication.
This web page actually highlights many different blogs, some of which I’m not totally sure are from Edelman employees. Regardless, there is a link to Richard Edelman’s blog as well as an assortment of other employees around the world. A Twitter list on the right shows posts from their various accounts.
This web page features one blog from multiple users. Unfortunately, it doesn’t get updated too often. Still, it’s a great way to get to know what they do as a company culture.
This company specializes in food and drink – and does it show! Their blog makes me hungry. It’s a very colorful blog and features posts from multiple users. It’s a great place to learn about what the people in the company are working on and what their interests are.
Harvest PR focuses on agriculture and their blog showcases trips they go on, new employees and interns, and more. It’s unclear how many users post to it, but the posts are pleasant to read. Blog posts are a little infrequent, though.
Another blog with a fantastic appearance! Features a fair amount of blog posts month-to-month from 14 different contributors as of the date of this entry. They have a short description of what they write about on their web page that I can’t state any better.