Project inspiration: Using Tumblr for promotion

Xbox Insider Tumblr

Always trust the thoughts you have as you wake from a good night’s rest. Last month, I executed on an idea I had after a restful night of sleep and that idea was brought to fruition through my voracious appetite for reading videogame news and my love of promotion. I set out on a project in my spare time where I’d publish news about Xbox on the social media platform Tumblr.

Read on for why I began this project and how these tips can help your own blogging:

1. Finding an audience through SEO

Initially, I made it a point not to tell anyone about this profile nor would I promote it through any other social media platforms. (I ended up telling a few close people over the course of the month, but they weren’t damaging to my results). The reason for this was to see what audience I could attract through the use of search engine optimization on each of the posts. The results were rather surprising.

The post below is a great example of the structure I use along with the SEO tags at the bottom of the image. Notice how many notes (likes and reblogs) it’s gotten. Use keywords in the article as well as any similar ones you believe a person might use when searching for content. Ask yourself what you’d search for to find your post.

Tumblr SEO example

2. Showcasing your knowledge on a subject

I started an Xbox focused Tumblr because I like gaming on Xbox, but it was also great timing being just a couple weeks out from the launch of Xbox One. Consumer appetite for news of the product was in high demand and I thought the timing would be perfect for a blog of that nature. Using the news websites I have on my Feedly RSS and daily email newsletters, I began promoting Xbox news from enthusiast and mainstream news outlets.

3. Gain experience with analytics

Tumblr has built-in analytics, which displays how many times people have liked and reblogged a post as well as new followers, total followers, biggest fans and your top post. I also used bitly links for each of the posts to track how many times people would click through to the article. I was rather surprised with the amount of interaction that took place over the last month. To date, I’ve published 101 posts and have gained 145 followers through just using SEO. Not every post had a bitly link on it, but out of the 90 I’ve used, they’ve been clicked on 191 times from people in the U.S., U.K. and Canada.

Tumblr analytics

4. Tumblr makes it easy and cost-effective to run a blog

The structure I used for publishing posts worked fantastic for Tumblr. The website’s format of publishing was perfect for displaying photos and videos through image URLs and embedded code. The short writing structure of headline, descriptive content, web link, and notation of where I sourced the content from was quick and easy to read, but it was even easier to write, thus making it a cost-effective strategy for my time.

5. It’s helpful to web content producers

Whether you write or produce video on the web, it’s clicks that count. One of the delicate balances to working in public relations is your relationship between your client and the media. By directing people to a writer’s post or by having them watch a video to gain another view, I’m helping people in the media get more eyes on their labor of love. It’s my small way to give back.

Overall, I’ve found Tumblr to be a great platform for easily managing a blog as well as for gaining an audience. This publishing structure can be used for many different industries and brands and is a phenomenal way to show a solid example of your knowledge on a subject.

If you were to start a Tumblr blog today, what subject would you focus on?

Note: This post is not sponsored in any way by Microsoft, Xbox, Tumblr or any other brand. If you’d like to see more examples of posts, head to http://xboxinsider.tumblr.com/.

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One response to “Project inspiration: Using Tumblr for promotion

  1. Pingback: Blogging and the 1-9-90 Rule | SoshiTech

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