What would an employer want in an employee? If you were hiring someone, would you want someone who’s constantly learning and networking in their profession or someone who’s tired of educating him or herself and doesn’t have the time to communicate with others? My goal as I search for my next job is to have a company feel secure with me as a new-hire because I’m proactive in my own education and I’m social enough to spread the word about my employer and our services. I try to do it through the following 3-step process.
1. I use my Twitter account as an active resume
I share the news I find interesting in my chosen profession as well as the news in the interests I have personally such as video gaming, music, craft brewing and more. The majority of people and companies I follow are directly related to those industries and I make sure to converse with them every day. Not only does this habit communicate what I’m currently educating myself on, but it shows that I’m active on this social media platform daily and that I have a commitment to using it and educating myself regularly. I believe this approach is much more effective than merely mentioning that you understand social media in your resume or in a job interview.
2. I use an RSS reader for daily consumption of news
Time is a rare commodity nowadays and a reader helps cut down on the fluff to get the news I find most appealing. I find myself gravitating to articles that help me with different tactics in social media campaigns as well as other tips for better performance from services such as Google Analytics or Facebook Insights. Similar to how I use Twitter, most of the news I follow relates to the industries I find interesting.
3. I use LinkedIn to keep tabs on others in related industries
Since LinkedIn has a longer shelf life for posts, I usually post 1 – 2 of my favorite articles of the day on the professional networking website. I’m part of quite a few groups, although I must admit that I don’t interact with them as much as I should. LinkedIn is a place that every professional should keep tabs on, even if they aren’t currently searching for a job. It’s a great place to keep your job skills updated, so it doesn’t become a chore when you have to update your resume.
With just an hour a day, you can educate yourself and promote yourself through Twitter and LinkedIn. Plus, it’s a great way to wake up with your morning coffee. How do you educate and promote yourself?