Facebook Ad Writing: Fresh Prince of Bridgeport
Facebook advertising is one of the biggest challenges marketers try to master in social media. Getting an ad to stand out among the busy layout of Facebook is a huge challenge in itself; getting a user to click on the ad and converting them to becoming a loyal customer is an even larger challenge. Humor is a very successful way of converting someone to at least “like” the page a company owns.
Recently, Bridgeport Brewing converted me with one of the first Facebook ads I’ve seen in a long time that incorporated wit and humor into their ad.
To me, the re-imagining of the “Fresh Prince of Bel-Air” theme song to a Portland beer lover was enough to get the sense that the company is light-hearted, loves craft beer and knows how to have a good time. I reached out to them on Facebook to let them know how much I appreciated that ad.
Later, I tweeted the ad and had a friend chime in with this response.
@JesseRad Chillin’ out drinkin’ before it was cool, be addin’ yeast right you know it’s gonna rule
— Jana Arts (@JaynaArts) June 29, 2012
That’s the sign of a successful Facebook ad.
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humorous advertising on FB is the best!
I agree! Social media can be a great place to incorporate humor into a marketing message.
Bridgeport converted me to a fan last week too with a similarly awesome ad – something about bathing in IPA. Loved it some much, they definitely deserved the LIKE.
Yeah, it definitely seems like they have a very laid back attitude in their social media efforts, which I believe pays off for a craft brewing brand. Thanks for commenting, Kelsey!
I’m going to keep my eye out for humor in Facebook advertising now!
Glad I could be of assistance, Babs!